Tottenham chairman Daniel Levy has told the club's official website that Spurs are ambitious - despite failing to sign Saido Berahino.
Spurs brought in five new signings this summer, as Kevin Wimmer, Kieran Trippier, Toby Alderweireld, Clinton N'Jie and Son Heung-min all arrived at White Hart Lane.
However, deadline day ended on something of a dismal note, as Spurs couldn't secure the signing of long-term target Berahino.
Sky Sports report that West Brom rejected four bids from Tottenham for Berahino's signature, with the final offer being worth £23m late on Tuesday.
West Brom released a statement on their official website last week suggesting that they wouldn't sell Berahino to Spurs, due to the fact that their offer mostly featured staggered payments rather than a large immediate fee.
Now, Spurs chairman Daniel Levy has told the club's official website that Spurs are still ambitious, and will continue to try and make moves in the market - and also defended the idea of staggered payments in transfer fees, suggesting that virtually all teams operate in a similar way right now, such is the state of the transfer market.
"We have never, as a Club, spoken about another team’s players and I am not about to do so now. However, I do want to make a few general points regarding transfers," said Levy.
"Firstly, there is hardly a transfer concluded across Europe which doesn’t include staged payments. This is particularly so when significant amounts such as £20m-£30m are involved - players don’t come cheaply these days."
"Secondly, we do not make anything personal. None of the proposals, discussions or negotiations we undertake involve any personal elements or ego - everything we do is in the interest of what is best for our Club."
"Thirdly, we never make anything public, particularly in the best interests of the players involved. Making aspects such as transfer requests public is wholly disrespectful to a player."
"Our pragmatic player trading has been important in the way we have run the business of the Club and in getting us to the position where we have now been able to start work on a new stadium - the one thing that has the ability to take this Club to the next level of competitiveness. I make no apologies for being ambitious for our Club and looking to deliver future success for our fans," he added.
Fans may still be frustrated having failed to sign Berahino, but Levy stuck to his principles in the Berahino pursuit, rather than spend too much on a player who many still deem to be unproven.
That's why future transfer situations may look similar for Spurs, who have suffered in the transfer market over the last two years - hence Levy's commitment to more sensible, pragmatic approaches.