We literally have no idea what he's playing at here...
Some people take some really odd things to football matches, from advent calendars to inflatable, err, body parts, but we reckon this might be the oddest.
We reckon that this chap – who was sat in Newcastle United's press area – might just take FIFA a little too seriously, or think he can affect the game after he brought... an Xbox 360 controller to the game...
And he may just have had an impact on the game after Newcastle's Moussa Sissoko saw an early yellow before Aleksandar Mitrovic was given a straight red for a challenge on Arsenal's Francis Coquelin!
The graphics on Fifa 16 are something else pic.twitter.com/RzLlwrUl7i— Richard Mason (@MasonEcho) August 29, 2015
In fact, we reckon he may have had something to do with Arsenal's Theo Walcott wasting multiple opportunities, including managing to sky one from about four yards out.
So, has he inspired you to take a controller to a game? If the answer is anything other than no, then you really need to re-evaluate your life decisions!