Berahino, 22, smashed 20 goals in all competitions for the Baggies last season, and his exploits in front of goal have triggered plenty of interest.
Tony Pulis' side have confirmed on their official website that they have rejected two bids from Spurs for Berahino's services, whilst chairman Jeremy Peace also told their official website that they have no intention of selling Berahino at all due to the lack of time available to find a replacement.
The Birmingham Mail report that West Brom have put a £25m asking price on Berahino's head, which is certainly a large amount of money for a player who has played just 72 Premier League games.
Now, having been asked whether that valuation represents good value for money, pundit and former Arsenal defender Keown has told the Daily Mail that the asking price isn't a fair one - but also noted that Berahino's ability makes him worth that to West Brom, if not anyone else.
"Well, no he isn’t," said Keown when asked whether Berahino is worth £25m. "But obviously that is what West Brom think he is worth to them and they are determined to keep him. I do think he’s developed a lot as a player and he has been working very hard for the team, particularly when playing in wide positions. He handles the ball really well and he is a natural goalscorer – there aren’t too many of those around at the minute."
"Most of the top teams are still looking for a striker, even though the trend now is to only play with one up top in your team. But that’s partly why the price is so high – teams want firepower and he is convincing people he is good enough. That’s market forces at work – as soon as you show some talent your value can soar," he added.
With West Brom making it clear that they have no wish to sell Berahino, Tottenham may have ended their pursuit of the forward - and even if they do still want him, chairman Daniel Levy may deem the fee to be extortionate at this stage in Berahino's career.
With pace and versatility to play anywhere along the front line, Berahino would be ideal for Spurs - but Levy and manager Mauricio Pochettino have to find the best deal financially, and £25m may simply be too much given how their big money signings in 2013 - such as Paulinho, Erik Lamela and Roberto Soldado flattered to deceive.