But could the Midlands outfit actually be doing themselves more harm than good by leaving a Berahino sale until the last minute?
Indeed, West Brom have strengthened their front line already this summer, signing Rickie Lambert and club-record recruit Salomon Rondon. But it's no secret Jeremy Peace's club are still looking to sign more players, with a defender in particular on the shortlist.
The longer West Brom leave any potential sale to Spurs, then, the less time they will have to do much-needed business of their own.
Of course, there is the distinct possibility West Brom will simply hold onto Berahino beyond Deadline Day - that would certainly make sense for Tony Pulis's men considering the goals the 22-year-old brought to the Hawthorns last season.
But widespread reports, in the Daily Mirror and Daily Mail for just two examples, state that the Baggies will look to sell the forward. They suggest West Brom want to sell to Tottenham at a price of £25m - and that Berahino is unhappy at not being allowed to move. In other words, that the club are simply delaying the inevitable.
So why not just get it over with? Either set an ultimatum to Spurs right now insisting on £25m or no deal, or take the money on offer.
Holding out for the right price is admirable in terms of tough negotiating from Peace, Pulis and co at West Brom. But what will the extra £3m or so be worth to the Baggies if they don't have enough time to use it?