Tottenham are reportedly closing in on a deal for Bayer Leverkusen forward Heung-min Son.
The 23-year-old, who joined Leverkusen from Hamburg in 2013, has hit 29 goals in 87 games for the Bundesliga giants, establishing himself as one of the most dangerous players in German football.
With pace, skill and an eye for goal, Son will be the ideal attacking threat that Tottenham need to support Harry kane in attack, and marks something of a coup for Spurs considering his reputation in Germany.
On the pitch, Son has already proven his ability all across the front line - and whilst his performances are what will determine his success at White Hart Lane, his potential off the field is what will please chairman Daniel Levy.
The Spurs chief will be well aware of how good Son is as a player, but almost certainly know how much of a commercial opportunity Son represents.
The Guardian note just how big of a commercial star Son already is in South Korea; he's the pin-up boy for Korean football, and has a number of lucrative sponsorship deals despite his youth.
We've already seen the commercial impact of one major South Korean star in the Premier League before, with Park Ji-sung at Manchester United - and Son could present similar benefits to Spurs.
The Daily Mail reported back in 2011 that Park's influence in the Korean market had made him a 'multi-million pound' earner for United, with Koreans flocking to buy United shirts with his name on, as well as TV deals to watch the Red Devils in action in order to get a glimpse of Korea's greatest footballing export in recent years.
The deal also enabled United to land lucrative sponsorship agreements as a result of their widened exposure in Asia, where there is a fanatical fanbase for Premier League football - and Tottenham could now take a step into that realm by signing Son.
United may be a bigger club than Spurs, but Levy will know just how much money can be made in the years to come after signing Son, whose commercial impact will continue to rise and rise as long as his performances follow suit, just as the case was with Park.
Given the terrible signings from Spurs over the last two years, the on and off field benefits of signing Son could make this Levy's shrewdest move yet, which will certainly please Tottenham fans as they look to forget the nightmare summer of 2013.