Bloomberg News reports that the bank, it turns out, is among the country’s biggest financial firms offering technology products created in-house that sometimes have little to do with their main business.
Wells Fargo helped a mall operator improve its app to schedule holiday visits to Santa Claus. Goldman Sachs offers the equivalent of an app store.
'Financial assets are all digital', said Steve Ellis, head of Wells Fargo’s innovation group. 'That’s where your customers are and you want to be where your customers are'.
To access the complete Bloomberg News article hit the link below: