Ian Holloway has expressed his sadness at the current situation at his former club Blackpool.
He told SkySports he is confused by the way the club find themselves in free fall, but also believes that supporter protests against owner Karl Oyston are not having a positive effect.
Holloway won promotion with Blackpool into the Premier League through the play-offs in 2009/10, and won plaudits in the top flight from his side's attractive football, only succumbing to relegation on the final day of their first season in the division.
Today a very different scenario exists; Blackpool are rooted to the bottom of League One.
They have four defeats from four games, and also were eliminated from the Capital One Cup clash by League Two side Northampton. It follows a disastrous season in the Championship in which they were relegated, and the final game of the season was abandoned as protesting supporters invaded the pitch against Huddersfield.
Holloway told SkySports: "Every time a goal goes in the team's body language drops. The crowd, even those turning up, are alienated against the owner. The whole thing is one of the saddest things I have ever seen in the game because I didn't have that scenario. I was part of wonderful things and the crowd helped me win with the same bloke in charge.
"I don't understand what on earth is going on but it is heartbreaking for the Blackpool supporters to see their club where they are at the moment. By them digging their heels in with him, though, I think it will make things worse."
He does not see any saviours coming the rescue any time soon in terms of more players, suggesting that the uncertainty and unrest paints the club in a negative light.
He added: "You have to have a reason as a player to want to go to a club and why would you want to go to Blackpool at the moment?"