QPR boss Chris Ramsey says everyone at the west London club was disappointed by West Ham United co-owner David Sullivan's comments about striker Charlie Austin earlier this week, according to the London Evening Standard.
Indeed, Sullivan questioned both the ability and fitness of the 26-year-old R's forward before later backtracking a little.
And QPR head coach Ramsey has explained everyone at Loftus Road was left with a bitter taste in their mouths after hearing the comments.
But the West Ham co-owner's quotes, which drew a stinging response from Austin on Twitter, have clearly provoked an on-pitch reaction.
Ramsey is quoted as telling reporters: "Everyone at the club was disappointed about the comments. But Charlie knows if you're going to be in the big time then people are going to be knocking you. He's taken it on the chin.
"If you're attacked from nowhere, out of the blue and unprovoked, you are going to defend yourself. He wants people to know that he's fit. He scored another two goals and is running around like a two-year-old, so the comments seem to be unjust.
"But he's reacted well today and he's reacted well all season."
Saturday afternoon unfolded as though West Ham co-owner Sullivan had written the script himself. The Hammers conceded four as they lost 4-3 at home to newly promoted Bournemouth.
QPR, meanwhile, won 4-2 in the Championship and guess who scored twice?
West Ham's search for a new striker now seems like one of just many problems, with boss Slaven Bilic slamming his players for getting the very basics wrong against Eddie Howe's men.
Austin may well kick back with a cold drink and enjoy watching Match of the Day later tonight.