Indeed, in a KUMB podcast, West Ham co-owner Sullivan suggested the QPR forward is not worth £15 million due to his lack of quality but, primarily, lack of fitness.
However, Etherington agrees with many who sit on the other side of the fence: that a 26-year-old striker who scored 18 Premier League goals as part of a relegated team last season would be a 'very good signing.'
As such, the former winger has urged another of his ex-clubs in Stoke City to try and recruit the QPR man.
Etherington believes Austin would be a good fit for Stoke and feels boss Mark Hughes should make an effort to sign him.
@mattyethers would he fit in stokes team and should hughes give him a go?— alistair ansell (@AlistairAnsell) August 20, 2015
Austin is hitting the headlines more than ever at the moment, with the R's forward himself responding to Sullivan's interview with a statement of his own on Twitter.
A number of Premier League sides have been linked with the 26-year-old's signature this summer, including West Ham. But Stoke haven't really been mentioned. Could Austin succeed at the Britannia?