Tottenham Hotspur are at risk of slipping behind some of their fiercest rivals as they embark on their new stadium build.
But after a raft of player sales this summer including the likes of Etienne Capoue, Benjamin Stambouli, Paulinho and most recently Roberto Soldado, it was expected the North Londoners were about to launch a major overhaul of their squad.
That looks highly unlikely now given the transfer deadline looms large.
Arsenal's barren decade should serve as a warning to Spurs
But the frugal approach may be something Tottenham fans need to get used to and they only need to look to their most hated rivals Arsenal to see why.
During that time they failed to win a trophy for nearly a decade.
And while Tottenham fans took great delight in that fact, they will now see first hand how difficult it is to juggle progress off the pitch with success on it.
The advantage Arsenal had pre-Emirates was Arsene Wenger's establishment of the core of a superb squad which meant they were still able to compete for the Champions League every season and reap the financial rewards that brings.
While Spurs have plenty of quality in their squad, they are not anywhere near that level and in the meantime may not only fall even further behind Arsenal but also risk slipping behind the likes of West Ham.
West Ham could be another major threat
The East Londoners have already signed nine players so far this summer with the promise of more to come and will have massively increased revenue streams from next season to play with too.
The Hammers will have two seasons in their new surroundings before the scheduled completion date of White Hart Lane's replacement in 2018-19.
It not only means West Ham could have the pick of some of the better players around Europe with the lure of the Olympic Park and its surroundings but also the money to bring them in too.
Will the big boss bankroll spending?
It remains to be seen whether owner Joe Lewis is willing to bankroll any big Tottenham spending in the meantime.
Based on artists' impressions, Tottenham's new ground will be be one of the best in Europe, close to the pitch and officially the second biggest in the Premier League.
But supporters and manager Mauricio Pochettino may have to accept a less meaningful existence and be prepared to play catch-up in the meantime.