The Hammers are currently suffering in the striking department, with injuries to Enner Valencia and Andy Carroll leaving Diafra Sakho as the only out-and-out forward on their books.
Head coach Slaven Bilic has been forced to stick by the striker, as well as utilising Mauro Zarate in an unnatural central position, and it is evident that another player is needed to ease the burden on their shoulders.
With the transfer window drawing to a close, and a number of targets not ending up at the Boleyn Ground, it appears as if the East London club have settled on Gray as a back-up option.
Gray, 24, moved to Brentford last summer from Luton Town, and proceeded to score 18 goals in his debut campaign in the Championship. He looks to be continuing that form this term, having netted in each of the Bees’ opening two games.
He still has two years left on his deal at Griffin Park, and the report states that Brentford are set to offer him a new contract to tie his future down. West Ham are the latest team to show an interest in Gray, but the report also references a potential move to Derby County or Hull City - who have already had three approaches rejected by the Bees.
It is indicated that Brentford value their key forward at £7 million, and there are no indications yet as to whether the Hammers will be willing to match that asking price for a forward with no top flight experience.