According to the Daily Mirror, Brentford are planning to offer a new deal to star striker Andre Gray.
The striker still has two years remaining on his contract at Griffin Park but reports suggest that the Bees hierarchy will table improved terms in a bid to tie down his long-term future.
Brentford have already rejected three bids from Championship rivals Hull City for the £7million-rated striker, while Derby and Bristol City are also believed to be interested in his signature, report the Mirror.
Despite the club's hopes of getting the 24-year-old to sign a new deal, manager Marinus Dijkhuizen admits his star man could still be sold if someone meets the club's asking price.
He said: "Andre Gray showed what an asset he is to us and I am desperate to keep him. But sometimes money talks and it is not in my hands."
Gray, who scored 18 goals last season following a switch from Luton Town, has already netted twice in two appearances for the Dutch manager's side this season.
As well as providing goals for his side, he has also proven a creative outlet - fashioning five key passes for his team-mates. Hull City, meanwhile, drew 1-1 at Wolves on Sunday afternoon but could well be in the market for a new forward, especially as there may be interest in some of their current players.