Sheffield United fans have been left justifiably angered after a controversial billboard featuring Carlos Tevez in his West Ham days, appeared outside Bramall Lane.
According to a report from the Sheffield Star, the Sky Sports promotional image features the Argentine celebrating his famous winner against Manchester United on the last day of the 2006/07 season.
That goal, coupled with defeat against Wigan, saw the Blades drop out of the Premier League, with the Yorkshire club yet to make a top-flight return.
Created as part of the broadcaster’s “23 years and counting” campaign for the new Premier League season, the image has already garnered criticism from fans.
The details surrounding the arrival of Tevez alongside Javier Mascherano still rankle with Sheffield United fans.
At the time, West Ham were found guilty of breaching Premier League rules over the purchase, with the two players part-owned by Kia Joorabchian’s Media Sports Investment company.
But rather than impose any points deduction on the Hammers, the club was instead hit with a £5.5 million fine.
Tevez and Mascherano, meanwhile, were free to continue playing for the London club until the end of the season.
Sheffield United later launch an appeal against the ruling in 2009, with the Hammers forced to pay £20 million in compensation.
With this context in mind, it appears unlikely that the Tevez billboard will remain in place for long.
We suggest they switch it out for something a little more Blades-friendly. Maybe a picture of Neil Warnock or Jon Stead would do the job?