As the Togo international's move to Aston Villa looks to have fallen through, fans at the Hawthorns will be delighted for more than one reason.
Aston Villa's failure to sign up Emmanuel Adebayor from Tottenham is likely to have frustrated plenty of fans and officials at either club, with Spurs eager to get the player off their payroll and Tim Sherwood likely to be able to get the best out of the player were he to head to the Midlands.
However, one of Villa's rivals look set to be a club that indirectly benefit from the breakdown in talks, as Mauricio Pochettino's inability to free up a space in his squad will lessen the chance of any significant outlay on another forward.
The Baggies had said that they hadn't received a bid for the player when interest firmed up in the media a couple of weeks ago, though publications have continued to link the youngster to White Hart Lane. Tony Pulis also admitted that every player has a price this week, on the Premier League launch show on BBC Five Live.
Berahino had been closely linked to Spurs by the likes of the Mail, with the 22-year-old having played with Harry Kane at England Under-21 level, and the Londoners eager to add someone that would fit their usual recruiting policy.
If Adebayor does remain at White Hart Lane past the transfer deadline, and there is every possibility that he may, Tottenham may yet add a player to their attacking ranks, but it is unlikely to be the £20 million plus needed, according to the Mail, to bring a young talent like Berahino to North London.