West Ham United joint-chairman and co-owner Gold has wished Enner Valencia a speedy recovery but tried to put a positive spin on the situation.
Gold was speaking to West Ham's official website about the striking situation at the club after it was confirmed the pacy Ecuadorian star would miss the next 10 to 12 weeks with a lower leg injury sustained in the 2-2 Europa League draw with Astra Giurgiu.
But while the co-owner did say the Hammers were looking to strengthen their forward line, he feels the current pool of strikers is good enough and strong enough to cope with Valencia's absence.
“In football you need that bit of luck and injuries play a part in the season," Gold told whufc.com.
"We have to take it and be strong. We have got Sakho, Zarate and players who can do a job while Valencia makes his recovery."
If Gold believes that, Hammers are in for a tough season
If Gold truly believes Bilic has enough strength in depth up front then the Hammers could be in for a long, hard season.
They have let Carlton Cole and Nene go over the summer and only brought back outcasts Mauro Zarate and Modibo Maiga into the fold after both were frozen out under Sam Allardyce.
While Zarate has shown he could be a useful player to have around this pre-season, Maiga has only reinforced that he has no future at the club with a string of woeful performances extending his miserable spell in east London.
Valencia injury has exacerbated need that was already there
With Andy Carroll ruled out until at least September, it leaves just one senior proven Premier League performer up front for the Hammers in Diafra Sakho.
While Sakho is a guaranteed starter, it must be remembered that the Senegal striker suffered two long lay-offs himself through injury last season so the club are once again living very dangerously when it comes to going into a season adequately equipped with strikers.
Valencia's injury has merely exacerbated a need that was already there ahead of what is one of the most important seasons in West Ham's history as they play their final campaign at their Boleyn Ground home of 112 years before moving to the 54,000 seater Olympic Stadium.