Rangers manager Mark Warburton told the Glasgow Evening Times he’s urged his players to maintain a positive and productive relationship with the club’s support base.
Rangers are one of the biggest clubs in the UK and Warburton has explained that he tells his players to do their best to ensure the fans are happy and as a result, getting right behind the side in a productive way.
“It’s about us recognising what we have to do to keep the people happy,” he told the Glasgow Evening Times.
“That will be on our wall in the changing room. There will be a sign saying: ‘Send Them Home Happy’.”
“If we can do that week in, week out, we’ll be in good shape come the end of the season.”
The theory in Warburton’s message
The theory in Warburton’s message is that the squad can avoid unnecessary pressure by ignoring the need to keep fans happy and on side.
It’s not about him looking for a way to improve his own individual position at Ibrox, it’s about him leading a strong and successful club, which is well supported at home and on the road over the course of the next year.
If Rangers’ players can keep their fans happy then it also creates a positive knock on effect for the next generation of new supporters following the side.
Fans are much more likely to keep going back and watching the team if they are playing a good brand of football and make an effort to identify with the escapism of football for the majority of fans.