Former Manchester United defender Rio Ferdinand has been talking up Javier Hernandez, report The Guardian.
Ferdinand believes his former teammate should be backed by Louis van Gaal and should be regarded as a genuine alternative to Wayne Rooney in attack.
The Mexican was on loan at Real Madrid last year, but has since returned to the Red Devils.
United have sold Robin van Persie and decided not to retain Radamel Falcao and so far not moved to replace either player.
Ferdinand told The Guardian that he is ;uzzled by the lack of regard given to Hernandez's abilities. He said: "They have got Chicharito there and he is a fantastic player – how he is not a regular in that team baffles me.
"I think in terms of movement, when the ball goes wide, he has the best movement in the world. But he has not been afforded that confidence from the manager as yet to say: ‘You are my No9, you get me 25 goals this season, you are playing every game.’ And until he gets that, you will not know if he is capable of doing it."
Ferdinand played alongside Hernandez in the striker's debut season in at United in 2010/11, in which he netted 20 goals. Since then added competition has seen his playing time slowly decrease, but now there may be an opportunity for him to re-stake his claim.
If United do not use Hernandez, he could land up playing against them, with rival Premier League teams showing interest.
The striker is believed to be high on West Ham's list of targets, with the Evening Standard reporting them to be monitoring his situation.
The Hammers have Andy Carroll out with injury and have just received a blow with Enner Valencia ruled out for 10 weeks.
Tottenham Hotspur have also been linked with The Metro reporting the club to be close to making an offer for the striker, although head coach Mauricio Pochettino dismissed the suggestions as just rumour, reported The Independent.
If Ferdinand's words are anything to go by, the striker would be a coup for either side, and United could regret letting him go if they do not afford him a regular chance.