Nottingham Forest chairman Fawaz Al-Hasawi has responded to the criticism over his latest Instagram post.
He uploaded a photo of himself posing with a rifle and a dead ram, the nickname of East Midlands rivals Derby County.
His posting caused negative national media attention, with The Mirror reporting how he had 'caused a stir'.
He took to Twitter yesterday to insist no offence was meant, hoping to draw a line under the matter.
I would like to make it clear that I didn't want to offend anyone or any club with the photo I uploaded last week There's no malice intended— @FAWAZ_ALHASAWI (@fawaz_alhasawi1) August 3, 2015
The Kuwaiti chairman was involved in a row with Derby supporters on Twitter last month, as reported the Nottingham Post, in which he taunted them over their failed promotion campaign.
The Guardian reported earlier this year how the club owner reported Derby fans to the police for vandalising his car after Forest's win over their rivals in January.
The row over the photo may blow over, but it remains a PR own goal for the controversial Al-Hasawi, with even the club's own fans sceptical over the wisdom of his posting.