According to the Shields Gazette, Sunderland were interested in signing striker Aleksandar Mitrovic - before manager Dick Advocaat admitted his doubts over the player.
Mitrovic, 20, was a goal machine for Anderlecht, smashing 44 goals in 90 games in Belgium before leaving the club this summer.
The Serbian international made a big money move to Newcastle, where he is expected to spearhead Steve McClaren's attack during the new Premier League campaign.
However, emerging reports show just who different things could have been for the giant forward, as Newcastle's fierce rivals Sunderland were allegedly interested too.
The Shields Gazette report that Sunderland were considering a move for Mitrovic, with the Black Cats in need of more firepower - but manager Dick Advocaat assessed the player and determined that he would not fit in his plans, and had doubts over the player's attitude.
Advocaat will now see his side face off against Mitrovic in the upcoming season - and will be hoping that his decision doesn't come back haunt him.
Do Sunderland need a striker?
Jermain Defoe had a decent end to last season having signed from Toronto, but Danny Graham, Steven Fletcher and Connor Wickham all struggled to find the back of the net.
One of those forwards may have to leave in order for Advocaat to bring in a new striker, and whilst the arrival of Jeremain Lens will boost his attacking options, a centre forward should be a priority.
Maybe Mitrovic's attitude was the problem for Advocaat, but the Sunderland boss needs to bring in a proven goalscorer this summer in order to end Sunderland's recent run of fighting relegation in recent seasons.