New manager Slaven Bilic is under pressure to get the club moving in the right direction after a challenging season under former boss Sam Allardyce.
It’s important the club is in a position where they have an exciting platform to build on for the move to the Olympic Stadium, but Hartson couldn’t work out a realistic aim that he feels the club should be focusing on.
“I don’t really know, I mean West Ham, what is a good season? Is it top half? Can they push into the top six, the top seven?” he told talkSPORT.
Premier League aim
West Ham’s Premier League aim has to be focusing on a top half finish in the Premier League and if the club can push for a European place then that’s a positive.
It would be an impressive achievement that the club could use to boast about with potential new transfers next summer and it’s also something that would allow the club to benefit from a financial point of view.
The high the club finishes, the more prize money they will receive and the more evident it will be that the club made the right decision in backing Bilic.
Europe and the domestic cups
It’s difficult to suggest a Europa League aim for the Hammers because they don’t have anything to base their participation in the competition around.
The immediate aim will be to qualify for the group stage and then anything beyond that point is a benefit.
In terms of the League Cup and the FA Cup, there is a chance for the team to compete and try to win both but the priority has to be progression in the Premier League.