Villa would reportedly have to pay around £10 million to secure the 22-year-old France international's signature.
Ntep, 22, established himself as one of Ligue 1’s top emerging talents last season, recording nine goals and seven assists in 35 appearances to help Rennes to a ninth-place finish.
The Cameroonian-born attacker, who can operate either up front or out wide, has since earned his first two international caps for France and seen his named linked with a whole host of European clubs.
The likes of Liverpool and Tottenham Hotspur have been named as potential suitors this summer [h/t L’Equipe], while the Star’s report claims that both Stoke City and West Ham United have also been chasing the former Auxerre man's signature.
Ntep himself is said to be holding out for a team competing in Europe this season but Villa want to “impress upon him their ambition” after completing other enterprising signings from the French top-flight in recent weeks.
Midfielder Idrissa Gueye and left-back Jordan Amavi have already arrived from Lille and Nice, respectively, for a combined £19 million, while Lorient striker Jordan Ayew also looks set to make a £9 million move to the Midlands.
Ntep’s asking price, meanwhile, is reported to be around £10 million but the fee should not be a problem for Villa after the recent sales of star men Fabian Delph and Christian Benteke.
The versatile speedster, who moved to France at the age of eight, would not be a replacement for the latter but, with his pace and drive, could add some much-needed firepower to a Villa attacker which is desperate for reinforcements to avoid another relegation-threatened campaign.
Currently, the only player in Tim Sherwood’s squad with a 10-plus-goal season under their belt is Gabby Agbonlahor, who has not achieved that feat since the 2009-10 campaign, and, while Ntep might need some time to adapt to English football, his recent progress suggests that he could well go on to become a genuine difference-maker in the Premier League.