The Northern Echo has reported that Sunderland owner Ellis Short has travelled to Canada to offer his full support to the club’s manager Dick Advocaat in the transfer market.
The Sunderland Echo has reported that the meeting produced a requirement for the manager to offload before he can buy, in order to create space in terms of the wage structure.
The papers report that the pair have held a meeting over Sunderland’s transfer plans, with the start of the season now just over two weeks away.
Advocaat’s main priority over the rest of the transfer window is reportedly to bring in a high profile midfielder, as one of two signings to give himself extra options in areas of his squad.
Swift business needed
There are two reasons Short and Advocaat need to get their transfer business done quickly.
Firstly, the start of the new Premier League season is just around the corner and as a result, there is pressure on any side to give new players the best chance of gelling with the rest of the squad quickly.
Secondly, the longer the club waits to sign players, the greater the chance becomes that they will be held to ransom in the transfer market.
It’s common sense for any selling club to hang onto a player for as long as possible in a transfer window, because it gives them more room to hold a buying club to ransom.
What’s encouraging is that Sunderland’s owner is looking to be proactive over the situation.