The England international struggled last season at Anfield, and is reportedly set for a £3 million move to the Hawthorns.
West Bromwich Albion are moving closer to adding the attacker they have been looking for this summer according to reports in the Birmingham Mail, who are reporting that a deal for Liverpool striker Rickie Lambert could be completed by the end of the week.
Lambert is in Australia with the Reds as they tour the country during pre-season, though he is currently injured and having to make do with seeing new signings Divock Origi and Danny Ings earn minutes in attack.
The Mail say a deal of around £3 million has already been agreed between the clubs, with Tony Pulis eager to tie up the loose ends as soon as possible.
The England international has been linked to several clubs aside from the Baggies this summer, with Middlesbrough also linked to the player this summer, a claim that was denied by the Gazette recently.
But it looks like Pulis may have been successful in convincing the 33-year-old to head to the Hawthorns, where he will be under significantly less pressure than he experienced at the Reds, and would also be a solid role model for West Brom's star forward Saido Berahino.
Lambert moved to Liverpool, his hometown club that he had been on the books of as a boy, last summer after a couple of sensational seasons in the Premier League with Southampton.
Unfortunately, though it looked like a fairytale homecoming for the attacker, Lambert failed to make a mark under Brendan Rodgers, forming part of a disappointing strike force that managed just a handful of goals between them.
With just three strikes in thirty-six matches, Lambert may not be given another season at Anfield given his age, but he could certainly do a job at another club in the top flight if given the chance.
If he can tap into anything like the form he showed for the Saints, Lambert could be a great signing for the Baggies.