USA Sports expert John Kreger told talkSPORT show The Two Mikes that he feels Tottenham Hotspur chairman Daniel Levy has just pulled off a very positive agreement for the club.
The London Evening Standard reported earlier this week that Spurs had signed an agreement with American company fanatics, which will allow the club to expand their support base in the North American market.
It’s an agreement which Kreger has confirmed isn’t held by another Premier League side, with the USA expert spelling out the main benefit of the agreement for the White Hart Lane club.
“Tottenham has become the first Premier League team to sign a marketing deal with a US based online sporting retailer (Fanatics) – This is ab absolute coup for Tottenham Hotspur as they continue to move forward,” he told talkSPORT.
“This is a stroke of genius by Daniel Levy – With their reach and e-mail lists, which are some of the largest in the United States, Tottenham will be able to relentless market their club, their merchandise and their brand.”
Importance of a big support base
It’s very important in modern day football for a top flight club to have a large and ever expanding support base.
Any team with a set of fans in different areas of the world, is a more valuable product for sponsors and commercial partners, which allows the club to throw their weight around when it comes to financial agreements.
Manchester United are a good example of the benefits, which ca be created with the Old Trafford side spending £60 million on one player last summer, despite not having any Champions League or Europa League football to back them up.
The main hope for Tottenham fans will be that Levy gives a little bit of the cash back to his manager, allowing Mauricio Pochettino to reinvest in the team if he remains in charge over the next few seasons.