BofA chief goes on hiring spree to boost revenue

Brian Fonzie Moynihan

Bank of America CEO Brian Moynihan has been hiring more sales staff, in areas ranging from commercial lending to wealth management, in his latest effort to boost revenue that has barely budged for years.

Reuters reports that the hiring push is part of a shift in how the bank is trying to sell more products to existing customers.

Previously, Bank of America tried training individual employees to sell multiple products, but now it is focusing more on hiring specialized sales staff that can refer business to one another.

The bank has added some 1,000 financial advisers since the second quarter of 2014, and increased the number of sales specialists for products like mortgages and credit cards by 3.5% to 6,963.

To access the complete Reuters article hit the link below:

Bank of America hires sales staff in latest effort to boost revenue

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