Charlie Austin has been one of the most-talked about names of the summer transfer window.
The QPR striker netted 18 Premier League goals last season as part of a relegated team and has been linked with a huge number of rivals, most heavily: Newcastle and West Ham, as per the Daily Mirror among others.
But the constant mentioning of Austin too early in the summer may have created a counterproductive outcome for those in pursuit of a new striker.
For all the noises coming out of Austin's camp now are firmly pointing towards a QPR stay. Not only are the R's keen on keeping him, with the 25-year-old saying he is keen on staying, Austin seems to have formed a strong bond with his team-mates already in pre-season. He is hardly pulling a Raheem Sterling.
Newcastle, meanwhile, have just spent big on Georginio Wijnaldum and have been heavily linked with Aleksandar Mitrovic (the Chronicle among others), while West Ham have too been busy in the transfer market already.
Certainly, a club could still come in and steal Austin away from Loftus Road. Big money can always change equations. Chelsea, the Hammers, the Magpies and more all still may go for another striker. But QPR's rejection of Leicester City's £12 million bid, as per the BBC. was a strong signal of intent and, as stated, the striker himself looks more than happy to stay with the R's.
Could Tony Fernandes be doing his best business of the summer here?