The Leeds president has admitted that time will be given to Uwe Rosler to reach the Premier League.
Cellino said: “We don't have to rush. We have to build a strong team - that takes time. We have to build a mentality and teach the players at Leeds to build something important. Looking for the big money of the Premier League doesn't help you. That is a lot of pressure and you can make a lot of mistakes. We don't need financially to rush. We have a balance and the costs are under control. We want a team that can take us as far as we can.”
Whilst that may disappoint Leeds fans looking for an instant return to the Premier League, Cellino’s comments should actually be pleasing to hear.
He is not looking to rush to the top and spend highly to get there, he wants to build a team who have a solid base and real potential.
All too often it has been seen that teams spend far above their means to reach the top flight, only to drop back down the following season and suffer from the financial losses later on.
However, Cellino is looking to ensure that Leeds have the best base for when they finally do get promoted, they have all the tools needed to stay in the top flight.
The Italian president wants his team to be more like Swansea or Southampton, rather than QPR - who wasted money on overpaid, underachieving stars with no return.
After the troubles of last year, Leeds fans have a right to be wary of Cellino’s ownership of their club. However, he is saying all the right things this summer to suggest a bright future is ahead, and it will now be up to the Italian businessman to see his promises through when the season starts.