But speaking to West Ham's official website, Gold insists the club won't be rushed into signings for the sake of it.
"Our people are working their socks off to ensure we bring the best quality players to the club," he told whufc.com.
"It is not just about numbers but we want quality and people who will make a difference to our football club.
"We want to bring in serious players to strengthen the squad and I am confident that the squad will be stronger than the one we had last season."
True to their word so far
To be fair to Gold and his fellow co-owner David Sullivan, they pledged to 'invest significantly' in the squad before appointing Bilic and so far they have been true to their word.
The Hammers have already signed goalkeeper Darren Randolph and midfielders Dimitri Payet and Pedro Obiang to add to left back Stephen Hendrie - who was signed in January but only officially joined the club on July 1st.
It seems the transfer activity is about to gather pace too with a new centre back jetting in on for a medical on Thursday as revealed by Sullivan's son Jack on Twitter.
The business is not finished there
The east Londoners have been one of the biggest movers and shakers this summer and with deals for last season's loan stars Alex Song and Carl Jenkinson also in the offing, per the Daily Mirror, Bilic will not only have plenty of options but also no excuses.
Injuries have hampered the club's progress at key stages in the last two seasons.
In 2013/14 it meant a worrying, albeit relatively brief battle to avoid relegation and last season saw the club drop from fourth at Christmas to a finish of 12th with just three wins in 2015.