The Cherries boss has moved quickly to rubbish rumours of a big spending summer.
There had been rumours that the Cherries were on the verge of making an offer of £14million for the striker as they look to boost their squad ahead of their first season in the Premier League.
Now though, Howe has rubbished those claims saying his newly promoted side are not in the market for Austin at all as he is out their reach financially.
“We are not in the market for players costing £14m and the story was inaccurate,” he told the Bournemouth Echo.
“As much as I am an admirer of Charlie Austin, he is out of our reach financially. We are not paying anyone £40,000 a week either and that story was also unhelpful.”
The manager has also insisted that the club will not be looking at established Premier League players as they are out of their reach financially.
Instead, they will look to continue to sign players with potential that can be developed; such as they have done with the likes of Harry Arter and Matt Ritchie.
“We are going to continue to be consistent with our wages in the Premier League,” he added.
“That is why established Premier League players are well out of our reach financially. We have, in the main, signed players with potential and have then worked hard to develop their talent.”
The right way to do it
The viewpoint is a refreshing one from Howe, with it evident that he and the club’s owners are firm on what they want to do and how they will do it but are keen to avoid risking the club’s stability for instant success.
It is certainly an approach others should be taking, and one Burnley also did to great effect last season. While the Clarets may have been relegated, it is fair to say they are in a much better position than the likes of QPR, who are burdened with their expensive flops and in constant battles over Financial Fair Play.