In the UK, Asif Kapadia’s study of the late singer has charted the highest ever box office for a homegrown non-fiction film, and scored a $37,002 site average in the US
Amy, which has earned five-star reviews and picked up strong word-of-mouth since premiering at Cannes in May, recorded the biggest ever opening weekend for a British documentary in the UK, and the second biggest (discounting concert films) of all time.
Only Michael Moore’s 2004 polemic, Fahrenheit 9/11, surpassed it; that film went on to take $12m in the UK, a figure Amy is now chasing. The film opened over a remarkably sunny UK weekend in 133 cinemas; from 10 July, that will expand to over 200 – a pre-planned expansion rollout unusual in the UK.
Both the success and the strategy are mimicked in the US, where Amy opened with $222,015 across six sites, with a location average of $37,002 – $10,000 more than Fahrenheit 9/11 managed on its first weekend and even beating March of the Penguins’s $34,373 back in 2005. The film will expand nationwide in the US on 10 July.
This article was written by Catherine Shoard, for theguardian.com on Monday 6th July 2015 15.38 Europe/Londonguardian.co.uk © Guardian News and Media Limited 2010