Villa are said to be holding out for the Belgian's £32.5 million buyout clause, something the Reds aren't prepared to meet. And, even if they do, they'll be heavily out of pocket (not for the first time).
But, for anyone who thinks the Midlands side are being unreasonable in pricing, some would say over-pricing, Benteke so highly, just look at what Liverpool are doing with Raheem Sterling.
Indeed, the Daily Telegraph report that the Anfield outit have rejected £30m and £40m bids for the 20-year-old, with Manchester City set to make a third offer for the winger.
You can call it tough negotiating and an admirable stance. But, at the end of the day, Liverpool are doing to Manchester City exactly what Aston Villa have been doing to them.
The Reds have made their own life harder in that sense, for Villa only need to look to Merseyside to see an example of a side holding out for more money.
Why should they lower their asking price for Benteke if Liverpool won't do the same with Sterling?