But a theme is consistent among all of them: that West Brom are in negotiations with QPR over a move for the Scot - and that a deal very much looks like it could be struck.
The 24-year-old, however, has been the subject of interest from several cubs, meaning there will be ramifications across the whole of the Premier League should the Baggies secure Phillips's signature.
The Sunderland Echo refute the Hoilett claims - but Sunderland look like they could be hit hard should they miss out on Phillips even so. If West Brom land the 24-year-old, not only will the Black Cats lose in terms of not signing him but their chances of landing either Hoilett or Fer will also decrease.
Holiett may be unwanted by QPR regardless but no relegated side will want to lose two wingers in one go. And similar applies for Fer as the R's won't want to lose two of their best players in one go.