Why off-field investment may have accelerated Leeds United's big signing of Chris Wood

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Why Leeds United's signing of Chris Wood ticks all the boxes.

 

Leeds United are expected to complete the signing of striker Chris Wood, for £3 million report the Yorkshire Evening Post, and the timing is ideal for all concerned.

Not only will Wood be able to join his new head coach and teammates for the first full week of pre-season training, but commercially it works too.

Leeds announced a new kit deal with manufacturers Kappa earlier this month, and the signing of Wood gets their five year stint with the club off to a bang.

The club are holding an official launch of the new kit on July 11, and have already sold out the maximum ticket allocation to fans invited to a special event.

Having a new signing on board, the club's most expensive in a decade, in time for the big launch is perfect timing from the commercial side.

It is even fair to wonder whether the desire to bring a bid addition on board, and make a splash in the transfer market, was purposely designed to be completed ahead of the date.

Not only will fans get a first live look at him in a new Leeds shirt - with the club playing their first friendly on the same date, but his well-timed addition will surely help shift a few thousand extra kits and bump up revenue for both club and manufacturer.

Much of the club's transfer business was done at the last minute a season ago, with a number of players recruited after the season started. The signing of Wood in time for pre-season, however it came about, is the sign of a club getting it's house in order, and that can only bode well for the campaign ahead.

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