Why Aston Villa must renew interest in Robert Beric

Why Aston Villa must take another look at Robert Beric.

Regardless of whether they keep or sell Christian Benteke, another freescoring striker would come in useful at Aston Villa.

In a transfer market in which fees are often over-inflated with regard to UK based players, Villa should look to Austria towards a player they were linked with signing four years ago.

Step forward Rapid Vienna striker Robert Beric.


Beric was playing for Maribor back in 2011, when TalkSport ran a report claiming Paul Lambert's Aston Villa were favourites to sign him.

The Slovenian forward ended up leaving his homeland to sign with Sturm Graz two years later, before signing with Rapid Vienna last summer for just £660,000.

His addition has been an excellent piece of business for Vienna, helping them finish second in the Austrian Bundesliga and qualify for the Champions League.

He did so by netting an impressive 27 goals in 33 games, and the 24-year-old is naturally attracting attention.

What's next?

Beric has a contract until 2018, but his performances have left his club nervous as to his future.

It would be the perfect time for Aston Villa to lodge a bid in the £3-4 million range, offering the club a substantial profit on a player they signed for far less a year ago.

Beric told Austrian outlet Heute a few days ago that he was happy at Rapid, but appreciated in football everything can change quickly, with regards to a player's future.

Interest is strongest from the German Bundesliga, with newspaper Die Welt naming Hertha Berlin, Stuttgart and Wolfsburg as interested clubs.

Register for ASTON VILLA team updates

Register for HITC Sport - Daily Dispatch