Queens Park Rangers will reportedly take a strong stance over the 25-year-old.
Indeed, the R's are said to be prepared to risk losing the striker for free next summer instead of letting him go for any less than £15m this time around - as they believe his goals could be a big factor in returning them to the Premier League at the first time of asking (once again).
The Standard suggest Austin has been interesting a host of clubs but the heaviest linked at present are Newcastle United and West Brom, with Sky Bet making the Magpies favourites and the Baggies second in the running.
What price do you put on goals?
Both Newcastle and West Brom are in dire need of goals going into the new season, with Steve McClaren and Tony Pulis no doubt keen to strengthen a key area of their respective sides.
A prolific striker like Austin, though, who scored 18 Premier League goals in a struggling QPR side last term, is the kind of goalscorer only big money will buy.
The problem is whether the 25-year-old can repeat his heroics for more than one season - and fit in at either St James' Park or the Hawthorns.
The suggested valuation is a very steep one indeed. But are there many better options for Newcastle and West Brom?