The Crystal Palace striker has garnered interest from both of the Premier League newcomers.
The duo are naturally keen to add to their squads ahead of the new season, and have identified the experienced striker as the man they want to spearhead their attack next season.
It is believed that Alan Pardew’s side would ask for around £5 million for their man, with themselves looking for a new striker to replace Murray, who was impressive after returning from a loan spell away, scoring seven goals as the Eagles soared up the table.
On their list of replacements is Chelsea man Loic Remy as well as relegated duo Charlie Ings and Dame N’Doye according to the Mirror report. The money from Murray’s potential sale would surely be used in moves for one of those three players.
A good deal for both sides
At that price he would represent good business for both sides, as the striker’s experience in the Premier League, where he has proved himself capable to a certain degree, would prove extremely useful.
That applies to Bournemouth more than Norwich, with the majority of the latter’s squad having been in the top flight previously, but the experience being a brand new one for Eddie Howe’s side.
In that regard then, perhaps the Cherries are more in need of Murray than their rivals, making a move increasingly likely.