Tim Sherwood's side are reported to have had an initial offer knocked back for the FC Groningen winger.
The Sun had reported that Villa had made a bid of around £3.5 million for the Dutchman, which was close to the Eredivisie club’s asking price, but that approach is now claimed to have been knocked back.
Nevertheless, The Dutch news outlet adds that a second offer is anticipated from the claret and blues and that the in-demand attacker, who has just 12 months left on his current deal, is keen on a move elsewhere following a stellar 2014-15 campaign.
Aged 27, Chery recorded an impressive 17 goals and 12 assists in 42 games for Groningen last season, while helping the club claim their first-ever piece of silverware in winning the Dutch Cup.
His impressive form also earned him a first international call-up last month, although the Netherlands hopeful failed to feature in the subsequent games against the USA and Latvia.
At the same time, his performances have not gone unnoticed across Europe and Votebal International’s report claims that Villa face competition from the likes of Lazio, Werder Bremen and Galatasaray for the highly-rated wide man’s signature.
In addition, the Daily Mail stated at the weekend that Queens Park Rangers had tabled a £2.5 million bid for the former ADO Den Haag man which, given the latest developments, would have to be increased.
Villa, meanwhile, have done previous business with Groningen in recent seasons, having bought Leandro Bacuna to the Midlands from the Euroborg in June 2013 for an undisclosed fee.
Whether that will help give Tim Sherwood’s side the edge over rival suitors remains to be seen but, given their clear need for some attacking reinforcements this summer, Chery’s goalscoring record and creativity would certainly be a welcome addition to the squad.