Liverpool's transfer deal backed as great value for money.
The attacking midfielder will arrive for a fee worth £29 million from Hoffenheim, where his performances in the Bundesliga have earned him rave reviews and a call up to the Brazil squad.
Sky Germany pundit Jan Aage Fjortoft, a former Premier League footballer with Swindon Town, believes Liverpool have done well to pull off a deal for the attacker.
He took to his Twitter page to express his views on the signing, and why it has the chance to be a success.
Congratulations @LFC with a great signing. Roberto Firmino one of the best available this window.— Jan Aage Fjortoft (@JanAageFjortoft) June 24, 2015
Re: Firmino So have Liverpool paid too much? It's better to buy big money for great players than buy 4 average players for too much money— Jan Aage Fjortoft (@JanAageFjortoft) June 24, 2015
A change in policy
Last season Liverpool signed a number of players but there were no superstars. Mario Balotelli was touted as one but his performances failed to back it up.
They attempted to sign Alexis Sanchez from Barcelona but lost out to Arsenal, and a lack of star power shone through in their performances when it mattered, losing the FA Cup semi-final at Wembley to Aston Villa for instance.
Firmino has no Champions League or even Europa League experience, but as a Brazil international he has star power, and the size of his fee shows how highly he is regarded.
Since Brendan Rodgers' arrival, Liverpool have spent small fees on players who did not pan out. Oussama Assaidi, Fabio Borini, Iago Aspas, Luis Alberto all examples.
This time as Fjortoft suggests - the shackles are off and he is spending big, and this time he has quality to show for it.