Leeds United director Adam Pearson has explained in the Yorkshire Evening Post that there is a real desire in the club’s owner and president Massimo Cellino for the club to progress when the new season gets underway.
Leeds have already made a number of positive changes compared to last year, with new signings, new staff and new backroom personnel in place as the club looks to push for promotion next season.
Pearson has also suggested that it would be great for the club if they could get back to the financial strength they boasted, when he first worked at Elland Road.
“I think when I left, it was the eighth biggest club in Europe financially and turning over about eighty million (pounds) and making ten million pounds net profit. It would be great if we could get back to that,” he told the YEP.
“There is a real desire from the chairman and owner to have a different season to last season. It’s challenging, but, hopefully, we will get there.”
What needs to change from last season?
Consistency in all aspects.
The club had three different managers in charge of the first team at various points and Cellino needs to stand by Uwe Rosler, even off to a good start in the season.
It’s difficult for any player when they are constantly having to adjust to different messages and different ideas based on different people being in charge of the team.
It’s also important that the staff in key positions around the club stays the same, which should help to promote healthy financial growth.
Financial growth is important
That healthy financial growth is going to be crucial if the club can get into a position where promotion into the Premier League becomes realistic.
The recent kit deal with Kappa is a good start, but it’s important Leeds work hard to protect their best interests and stay sensible in terms of finances based on the adversity of the recent past.