Jack Sullivan suggests reason for delay over further transfers at West Ham

Upton Park

Jack Sullivan, son of David Sullivan, has suggested the possible reason the Hammers haven't yet backed up a deal for Pedro Obiang.

Jack Sullivan, son of West Ham co-owner and joint-chairman David Sullivan, told the club’s website that that Hammers won’t be throwing cash at any deals this summer that Slaven Bilic doesn’t believe to be worth it.

Sullivan has hinted that West Ham do have the resources to be competitive in the transfer market, but has cast doubt over deals happening quickly as manager Bilic looks to improve his playing options for next season.

“The transfer speculation continues to surround who we could bring into the Club. I know that my dad is working extremely hard to bring in new players and we are trying to get value for money,” he told whufc.com.

“We could buy someone for £15m but it has to be right for the football club and we are not panicking.”

Caution the best strategy

He’s hit the nail on the head with the suggestion of a cautious approach, which contradicts the strides already made by some other clubs in terms of signing players before the deals go through on July 1.

There’s no reason for the Hammers to chase deals. The club’s season may start earlier than most of their rivals, which means an earlier pre-season but they don’t need to push the panic button.

Bilic can take a more thoughtful approach to the market as he looks for ways to get more value and more quality into his squad, before the Premier League starts, which is West Ham’s bread and butter.

Why don’t Hammers go all out?

There will be some fans asking why the club isn’t going all out considering the importance of a good season before the move to Stratford.

A squad with a higher quality of player gives the Hammers the best chance of competing for a place in the top eight.

However, Bilic will know that he’s got a good squad in place already and he’ll be aware of the lengthy negotiations which are common in the modern transfer market, meaning swift deals aren’t always possible.

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