Saido Berahino was the only consistent goalscorer in the West Brom ranks, netting 20 times, whereas Brown Ideye could only score seven goals across the whole season. This disparity between the two top scorers has caused Pulis to look at strengthening the attacking areas, and Murphy has reportedly been earmarked as a potential signing.
The former Celtic and Sunderland striker, 32, enjoyed the most prolific season of his career in 2014/15, netting 27 goals as Ipswich surprisingly reached the play-off semi-finals, only to lose to local rivals Norwich.
He was the Championship top scorer due to his impressive tally, and he impressed with his all-round striking play, featuring all across the frontline - rather than just in a central position.
Would Murphy be a good signing for West Brom?
Being 32, there are always doubts about how long a player can continue for, especially at the top level with there being no guarantees Murphy could make the step up to the Premier League. It could be that his incredible season in front of goal was a one-off, and that he goes back to his usual career-wide scoring feats - which are acceptable, but nothing to shout about.
It would be a surprise to see West Brom further their interest in Murphy into a concrete approach for him, and it is likely they will focus their attention of a number of other striking targets ahead of the Irish international.