Michiel Kramer, a 26-year-old striker from the Netherlands, has told Wednesday he does not want a move, despite a deal being agreed between the Owls and his current club ADO Den Haag.
Wage issues appear to be the main issue preventing the deal, and there are no indications as to whether Wednesday will return to Kramer with an increased offer to bring him to the Championship ahead of next season.
Kramer netted 17 goals and registered two assists in the Eredivisie during 2014/15, playing 32 games in the Dutch top flight. His goal tally made him the third highest scorer in the division, only five strikes behind new Manchester United player Memphis Depay.
Despite missing out on him, it is a statement of intent from Wednesday, who, under new ownership, are keen on securing a fast return to the top flight.
The goalscoring department has been a hard one for the Owls to fill in recent years, with the side netting just 43 times last season. Although they have a good defence, the lack of attacking threat stalled their progress, and the need to bring in a consistent goalscoring striker is evident.
It is clear that they want to sign a top level forward, with Kramer that sort of player, and although it appears as if the Dutchman will not sign, Wednesday are certainly targeting the right players.