Celtic assistant John Collins has told the Glasgow Evening Times that he holds no doubt over how important the Champions League is for the football club.
Celtic have to play qualifiers to get into the group stage of the competition, but Collins feels it’s a crucial platform with high exposure and something, which the Bhoys definitely need to be part of moving forward.
“The Champions League is the ultimate football tournament. In my opinion it’s even better than the World Cup,” he said.
“I think it’s pretty straightforward. The teams in the Champions League are world selects. The Champions League teams are better than national teams.”
“The reality is that the top Champions League teams are the best in the world.”
Why is the Champions League important for the club?
It’s an important competition for the club predominantly from a financial perspective.
The Champions League is a very popular product and creates extra revenue for clubs through a variety of means.
Increased broadcasting cash, increase gate receipts and greater corporate possibilities all provide Celtic with some extra figures on the balance sheet.
That creates a knock on effect for the manager, which allows him to pump extra cash back into the team and it’s something which also allows the club to improve their infrastructure.
Why is the Champions League important for the players?
It’s important for the players because it subjects them to a higher standard and level of competition.
One of the only ways for any group of players to improve is through competing against an elite level of opponent.
Celtic and manager Ronny Deila are forced to up their game if they don’t want to become overpowered in the competition.