Villa boss Tim Sherwood kept the club in the top flight, but must now seek new arrivals - something he has already done by signing Micah Richards on a free transfer from Manchester City.
Now though, The Mirror believe they have two targets - including Watford goal machine Deeney, who has scored 66 goals in the last three seasons.
The 26-year-old - who hails from Birmingham - started his career with Villa before leaving at the age of 15. Now a prolific striker, Deeney is in demand this summer.
The Mirror report that Watford have snubbed an £11m bid from Swansea City, and that Newcastle are now expected to make a bid too - with Villa considering an offer themselves as they look to give Deeney a return to Villa Park.
However, the report suggests that Villa's focus is currently on signing Leicester City wide man Jeffrey Schlupp, who possesses blistering pace either as a left back or on the left hand side of midfield.
The Ghanaian international, 22, showed glimpses of his ability for Leicester last season, and Villa could choose to take a gamble on Schlupp's pace to inject some life into their attack.
Focus on attack
If Villa do pursue Deeney and Schlupp this summer, it suggests manager Sherwood is focusing his attentions on improving his attacking options.
Deeney is a strong striker with predatory instincts in front of goal, whilst Schlupp has the blistering speed to strike fear into defences.
Both players could offer plenty to Villa, but would certainly not come cheap given their importance to Watford and Leicester respectively - meaning we could see just how heavily Sherwood will be backed in the transfer market this summer.