The Hammers are kicking off a new era under Slaven Bilic and have already signed goalkeeper Darren Randolph from Birmingham City and Spanish midfielder Pedro Obiang from Sampdoria.
Gold, who owns the club with David Sullivan, has asked supporters to trust them and their new manager to make the right moves as the club prepares for their emotional final season at their Boleyn Ground home of 112 years.
It is a season that will also see the Hammers compete in Europe for the first time in nearly a decade so Gold knows it is a squad that needs bolstering.
And there's good news for fans as he says the Randolph and Obiang signings are only the beginning, insisting the serious business is about to begin.
"The process of trying to strengthen the squad continues on a daily basis," Gold told West Ham's official website.
"We must be patient and I know fans will want us to get in players quickly, but these things take time and it is for us and the manager to make those decisions.
"There is no question that more players will be arriving over the coming weeks and there will be serious additions who will be joining the football club to strengthen our squad."
The Hammers have been linked with a host of players in all areas of the pitch so far this summer.
But it seems midfield is the club's main focus with reports of bids to sign Alex Song permanently from Barcelona after his loan spell last season as well as French stars Dimitri Payet - by the likes of the Evening Standard - and Yohan Cabaye.
So the club knows it is imperative the squad has more strength in depth than ever before given what is riding on them making it to the Olympic Stadium in a years' time as a top-flight side.