However, Sullivan wants the players and the manager to rise to the occasion in the club’s final season at Upton Park.
“It couldn't be a tougher start for us than Arsenal away. Since we have been back in the Premier League we have never got a point from Arsenal,” he said.
“We have some really tough away games early on and some must win home games. So it’s an exciting and challenging start and hopefully we are still in Europe at that time.”
It’s important for Bilic to get the club off to a good start because there is going to be a little bit of pressure on him.
West Ham fans will be full of expectation that the brand of football they’re about to watch will be much more exciting than the style, which was produced under Sam Allardyce.
If the Hammers can take a win at Arsenal it would also send out a message to the club’s rivals that they mean business.
It’s arguably the best time to play the Gunners because despite the momentum they built up at the back end of last season, they arguably won’t be in their best rhythm at the start of the new season.
Bilic will have all of his players fired up and will urge his side to take full advantage.