Leeds United director Adam Pearson has been quoted by the Yorkshire Evening Post explaining what’s impressed him about the club, which he didn’t expect when he arrived.
Pearson was drafted in to work at Elland Road by the club’s president Massimo Cellino and he’s been a busy man overseeing a number of things such as Uwe Rosler’s arrival as head coach and deals for two new players.
Leeds have also just announced a new kit deal with Kappa, with Pearson left amazed by the reach the club has with supporters and in terms of media exposure.
“With the supporters here, they buy more shirts than any other club by a country mile in this league,” he said.
“We have to work hard for the money in this instance and it will kick everybody on their toes which is good.”
“Every time, I get the statistics on media or shirts or whatever, it is quite staggering.”
Leeds fans are among the most passionate in the country and the club enjoys greater revenue as a result of merchandise, because of that large support base.
It’s something which isn’t going to change regardless of what’s happening with the club on or off the field and puts Leeds into a unique position compared with some of their rivals.
The media have always been very interested in Leeds because the historic and more recent stories of the club are compelling.
There is a feeling that Leeds are a sleeping giant and trying to battle their way back into the Premier League in the face of adversity.
It’s unclear over how the extra cash generated by the kit deal will be used, but if a small portion is released to help Rosler in the transfer market, that’s something which will ultimately help the club progress as they search for the Holy Grail of promotion.