On Friday, the Times sent out an internal memo notifying employees that access to its homepage would be blocked to anyone who attempted to access it from inside The paper's headquarters.
The message informed employees that, as part of an experiment, anyone attempting to visit the homepage on their office desktop would be prompted to use their phone or tablet instead.
The tactic-meant to "make mobile an even more central part" of the Times-was inspired by the social media giant Facebook .
While Facebook's pre-IPO focus was not on mobile pre-IPO, the social network's first-quarter revenue of $3.54 billion is almost 70 percent mobile, including more than 1 billion mobile searches every day. After the release of first-quarter earnings, Facebook CEO Mark Zuckerberg claimed that the site had the largest mobile audience in the world, promising that the company would continue to capitalize on the shift to mobile use.
And as the Times takes a page out of Facebook's strategically written book, this staffer at The Washington Post hasn't missed a beat, either.
Here's what a few New York Times staff members had to say about the start of the experiment: