The iconic Spanish goalkeeper stands tall in the marketing images, after Real Madrid launched their 2015-16 range of kits.
One of the more eyebrow raising stories over recent days, was a report from The Mirror, which seemed to create a conspiracy theory of sorts, suggesting that Real Madrid would like Iker Casillas to join Tottenham Hotspur, so as to spark a Premier League goalkeeper transfer merry-go-round.
Going by the reactions on Twitter, Spurs fans seemed to take that speculation with a large pinch of salt, even though Spanish broadcaster TVE recently insisted that the Real Madrid icon will leave the Santiago Bernabeu this summer, based on the arrival of De Gea being considered a foregone conclusion.
Whilst radio shows in Spain continue to debate the future of Casillas, whilst the sports newspapers continue to fill column inches pondering whether he'll stay or go, it seems Real Madrid are oblivious to all the transfer talk.
Indeed, that's exactly what Spanish sports daily AS ran with as the front page of Tuesday's edition, as Real Madrid launched their new range of kits for the 2015-16 season, in which Casillas very notably takes centre stage.
With the headline - "Casillas: Still selling shirts" - the front page shows a promotional image from the official Real Madrid store, with the international goalkeeper the most prominent player in the Adidas campaign, standing in front of illustrious colleagues such as Cristiano Ronaldo, Sergio Ramos, Karim Benzema and Marcelo.
Is this seen as any guarantee that Casillas will be staying with Real Madrid though? Well, not really. Inside the newspaper, the author Tomas Roncero highlighted that last summer, Xabi Alonso was also a very prominent figure in the promotional campaign for the 2014-15 'dragon' design kit. However, just days later the midfielder ended up moving to Bayern Munich.
For now and at the very least, for marketing purposes, Casillas remains a figurehead for Real Madrid. Whether he'll remain so by the time action begins at the start of the 2015-16 season, remains to be seen.