The former Real Madrid striker departed the Spanish capital for Turin last summer in a deal worth what now seems a paltry £15.7 million, as per Sky Sports.
Despite not being a particularly lethal scorer, Morata played a key role in the club’s Serie A title win and run to the Champions League final, ironically scoring goals against Real Madrid in both legs of their semi-final clash.
"If Alvaro is sold, the club would expect to receive a figure between 70 and 80 million euros [£50.3m-£57.5m] which is current market value,” Juve boss Massimiliano Allegri explained to AS.
The Gunners may well be on the lookout for a new striker this summer as some observers feel an improvement on regular centre-forward Olivier Giroud is a must in order to win the Premier League title.
However, Arsene Wenger has illustrated in the past that he’s only willing to spend big sums of money on genuine world class stars and Morata does not yet fit into the category, unlike say Karim Benzema.