Arsenal will now have to cough up £50.3m for reported striker target Alvaro Morata of Juventus

Juventus striker Alvaro Morata’s price tag has increased dramatically.

Juventus manager Massimiliano Allegri has told Spanish publication AS that Spanish international striker Alvaro Morata’s market value is now in the region of £50.3 million.

The former Real Madrid striker departed the Spanish capital for Turin last summer in a deal worth what now seems a paltry £15.7 million, as per Sky Sports.

Despite not being a particularly lethal scorer, Morata played a key role in the club’s Serie A title win and run to the Champions League final, ironically scoring goals against Real Madrid in both legs of their semi-final clash.

His form was a kick in the teeth for Premier League side Arsenal, who according to his agent offered the striker more money than Juve in order to bring him to North London, as per ESPN.

Fellow British tabloid The Metro once again stated the Gunners’ interest to sign him in March, though the Serie A champions have now declared they would only consider a true market value offer.

"If Alvaro is sold, the club would expect to receive a figure between 70 and 80 million euros [£50.3m-£57.5m] which is current market value,” Juve boss Massimiliano Allegri explained to AS.

The Gunners may well be on the lookout for a new striker this summer as some observers feel an improvement on regular centre-forward Olivier Giroud is a must in order to win the Premier League title.

However, Arsene Wenger has illustrated in the past that he’s only willing to spend big sums of money on genuine world class stars and Morata does not yet fit into the category, unlike say Karim Benzema.

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